Build Loyalty Brick by Brick: The Role of Training

In the ever-shifting landscape of the modern workplace, the role of training in employee retention is more critical than ever. The perennial fear lingers: what if the investment in training goes to waste when people decide to move on? The transformative power of applied knowledge cannot be overstated when making teams successful but also in building company loyalty brick by brick over time.

Avoid the Training Investment at Your Own Risk

One of the most significant dilemmas businesses face encompasses the necessary training for every new employee. At one point in American history, every company embraced the opportunity to take a relatively unskilled person and invest in training that would make that person a skilled and valuable team member. In recent years, the value of training has been lost in the fear that the acquired knowledge will go to a direct competitor when the trained team member leaves.

Is this a valid concern?

Businesses that invest time, effort, and resources into shaping their team members into skilled professionals are far more likely to have loyal customers who recognize the positive customer experience.

Many will ask, “What if the trained team member leaves?”

Maybe we should be asking, “What will it cost me if the untrained team member stays?”

Focus on the potential loss overlooks the bigger picture, which reveals the lasting impact that applied knowledge can have on both individual employees and the collective success of the team. Trained teams work miracles for businesses every day.


Transformational Power of Applied Knowledge

Unlike general training that imparts basic skills without context, applied knowledge reveals the proverbial “secret sauce” necessary to win and keep customers. Team members will understand how those skills fit into the larger framework of the organization. With this deeper comprehension, individuals are transformed into valuable contributors who are able to solve problems and innovate. When team members are encouraged to apply their knowledge to real-world situations, they become invaluable assets, and contribute not only to their personal growth but also to the overall success of the team.

Without Application of Skills, Knowledge Lacks Power!

The Link Between Applied Knowledge and Team Success

The journey from training to team success is a progressive one. Applied knowledge acts as the bridge that connects individual skill development to the collective achievements of the team. When employees see the tangible impact of their contributions on team goals, a sense of accomplishment takes root. When nurtured over time, this ownership of the results becomes a powerful retention tool.

Through the Application of Skills, Knowledge Is Super-Powered!


Consider a scenario where a marketing team undergoes specialized training in data analytics. As team members apply this knowledge to refine the promotional campaigns, measure effectiveness, and adapt strategies, they not only enhance their individual skills but also contribute to the overall success of the team. Shared success between teams and departments becomes a cornerstone for loyalty as employees recognize the direct correlation between their applied knowledge and the collective achievements of the entire team.

The Progressive Nature of Building Team Member Loyalty

Loyalty is not an instantaneous outcome of the training investment, but ongoing training is a contributor to consistent positive experiences and a sense of belonging. The progression from training to loyalty is a gradual one, with each applied skill and successful collaboration adding another brick to the foundation.

  • Initial Engagement:    The training process itself serves as the introduction to the culture and mission. When team members feel that the organization is invested in their individual growth, they are more likely to engage in the training effort for other people, which is the beginning of the mentor program.
  • Skill Application:    As team members match existing skills to the assigned role, they start to see the practical benefits of the training. Valuable information offered in the training creates a sense of empowerment and confidence.
  • Team Collaboration:     The collaborative use of applied knowledge in a team setting strengthens interpersonal bonds. The shared experience of overcoming challenges and achieving milestones fosters a sense of camaraderie.
  • Recognizing Contributions:      Leaders who acknowledge and recognize individual contributions to team success know that a crucial aspect of loyalty building is encouragement for those who could do more. When employees feel valued, they are more likely to invest emotionally in the organization.
  • Continuous Learning:      Loyalty is sustained by a culture of continuous learning. Encouragement for ongoing training and skill development reinforces the idea that the organization is committed to the long-term growth of every team member.


Mitigate the Fear of Loss: A Shift in Perspective

Instead of viewing training as a potential loss when people depart, organizations can shift to a positive perspective. Every skilled and knowledgeable team members contributes not just during their tenure but leaves behind a legacy of applied knowledge that continues to benefit the team.

Legacy of Knowledge: Beyond Individual Tenure

Consider applied knowledge as a legacy, which is an enduring gift that people leave behind when a new adventure is sought, inside the company or some other place. When team members leave, the knowledge they’ve applied to the team’s success becomes an integral part of the collective intelligence. This legacy ensures that the investment made in training transcends individual tenures and continues to shape the team’s future.


Creating a Learning Culture: The Key to Long-Term Loyalty

To truly build loyalty brick by brick, organizations must cultivate a learning culture that extends beyond formal training programs. A mindset of continuous improvement will create avenues for team members to acquire and apply new knowledge for every challenge that arises.


Enduring Impact of Applied Knowledge

The fear that training is wasted when employees leave is valid, but it should not overshadow the enduring benefits of the team’s collective mind. By emphasizing the transformational power of applied skills, recognizing the link between individual success and team achievements, and fostering a culture of continuous learning, organizations can earn the loyalty of every person who becomes a part of the team.

Progress from training to loyalty is a dynamic and ongoing process, where each applied skill contributes to the collective success of the team. Ultimately, the investment in training must emphasize applied knowledge for organizations to retain valuable team members and create a legacy of expertise that endures long after individuals have pursued other opportunities..

“No man has a right to expect to succeed in life
unless he understands his business, and nobody can understand
his business thoroughly unless he learns it by personal application and experience.”
~ P. T. Barnum